📸 Source photo: ©Instagram @popandsuki
📌 Source: appearhere
You probably know Suki Waterhouse, the British icon who leaves everyone swooning between cinema, fashion, and music. But did you know she also launched her own brand of ultra-stylish accessories with her best friend, Poppy Jamie? Together, they created Pop & Suki, a label that has already won over Lady Gaga, Jessica Alba, and Emily Ratajkowski. Just that!
And guess what? Despite their 100% London roots, they chose to launch their adventure in… Los Angeles. Intrigued? Let me tell you why.
A story of friendship above all 💕
Suki and Poppy are not just business partners: they have been best friends for years. One day, struggling to find the perfect bag, they said to each other: “What if we created it ourselves?” The result: a fun, customizable collection, and most importantly, designed for girls like you and me. Their brand is above all a tribute to their complicity.
Why Los Angeles? 🌴
While everyone expected them in London, they surprised by launching Pop & Suki in Los Angeles. The reason is simple: they were already spending a lot of time there, their partner lived there… and above all, the American market is huge. Being on site allowed them to connect directly with US influencers and boost their notoriety at lightning speed.
Fans… very VIP ✨
If you still doubt their success, let me tell you that their bags have already been adopted by:
- Lady Gaga, who wore one on Japanese television,
- Emily Ratajkowski, who collects them,
- Jessica Alba, always on the lookout for trendy pieces.
Can you imagine the pride?
Millennial pink, their signature 🌸
Their visual identity? A soft yet powerful pink, which has become their iconic color. Suki and Poppy admit they never thought this shade would become so cult… and yet, today, it’s impossible to separate Pop & Suki from this “millennial pink”.
The art of collaborations 🤝
Pop & Suki loves to collaborate with other cool brands like AWAY, a specialist in stylish luggage. These projects allow them to mix their universes and attract an even wider community. And between us, it’s always exciting to see two girl boss brands come together.
The secret to their success? The team 👩💻
When asked what her number one advice is for starting out, Poppy’s answer is clear: “Find the right team”. They were lucky to surround themselves with Leo, an experienced partner who guided them from the beginning. Because you can have the best idea in the world, without a solid team, it just doesn’t work.
And what’s next? Off to New York 🗽
After Los Angeles, Pop & Suki are already dreaming of unpacking their bags in New York. You can be sure that their pink, sparkling universe will still make waves over there.
✨ In summary
Pop & Suki is not just an accessories brand. It’s the story of two British best friends who dared to conquer the United States with style, fun, and friendship. And given their success, we’re not done hearing about them…
Holly Wood Eva — Suki fan 24/7. (And if you spot a mistake in an article, I’m counting on you to let me know ).